Is it possible to make 100% white shirts from luxury hotels recycling unusable sheets? Yes. And that your marketing is successful? Not only is it possible, but in the two Dutch thirties it has become a revolution and a Industrial Sustainability Model In the fight against climate change.
The idea arose out of the curiosity of some of the creatives working in Berlin and wondered what was the fate of the high quality sheets used by this type of establishment: “We decided that it would be possible to reduce the hotel by 10 million kilos of clothing. It was time for Europe to have white, some luxurious sheets that end up in landfills. It was time to save the fabric that had to be destroyed and give it a second life”, he tells Yodona Eugenie Hattsma and Johannes Offerhaus, Project Producer.
ideas and beginnings
She studied Dutch law and then worked in marketing for the Berlin-based online fashion company Zalando. After the Covid outbreak, he decided to return to Amsterdam and set up his own grocery business. circular fashion. “Inspired by the Freitag brand (they recycle truck tarpaulins in bags), I was wondering where I could find a large surface of fabric to recycle the fabric,” he recalls.
Eugenie thought it would be interesting to use sheets from luxury hotels: “I called a friend who used to work at one of them in London and she told me that they routinely throw bedding with the slightest signs of wear. He even sent me a set of sheets.” and i saw that it was best quality cotton and is very suitable for use as clothing”.
Entrepreneur and Designer
Johannes Offerhaus was then a designer known for his sculptural haute couture designs and genuine use of shirts. couple met on a bus in budapesto And they had a long conversation. Offerhaus was “looking for something useful” to make and was blown away by Eugenie’s brilliant idea.
Immediately, the project surfaced. Nasi Archivist Studio. Eugenie accumulated 200 kilos of bedding in her tiny apartment in just one week. “We started by designing and manufacturing the first T-shirts made from this fabric and now we are continuing to work with the hotel,” which was supposed to deliver the sheets that had to be thrown away.
Curiosity is essential. How long do the sheets we use in hotels last? “It depends on each one, but on average A sheet is used and washed about 200 times before being thrown away. And, of course, the moment a spot or hole appears, they are no longer used”.
Eugenie dispels any doubts: “We check product quality. Some sheets are too bad to use, but most are still good. Very suitable for long life as a garment”.
So the process is set in motion with a calculated verification system: “The hotel picks up the sheets and sends them to our Cleaning facilities located near Bucharest, in Romanian. There they are professionally cleaned and ironed, and then we cut them. As a whole, each pattern piece is checked for defects.
cotton, king of clothing
Over the past three years, he has used at least 5,000 kg of bedding: “We use cotton because hotel sheets are primarily made of this material and because we like it, it is very easy to use And it works well for all seasons,” he describes.
In addition, they state that cotton is “a durable fabric because of its production”. It uses a lot of water and pesticides, and it is grown in distant lands; So, our impact here is less because we don’t have to produce virgin material. In this sense, they recall that Egyptian cotton has long been considered the king of clothing.
On their website they state that the climate in Egypt is optimal for cotton growth, as it allows the fibers to grow particularly long: “With them the durability of the product increases. They are spun into fine threads.” which are then woven into high-quality fabrics.” A general rule of thumb for cotton is: The higher the thread count, the softer and more durable the material will be.” Normal cotton sheets have thread counts between 120 and 180, while Egyptian ranges from Between 400 and 1,500.
The company is still reluctant to give sales figures, although they specify that on average, each shirt goes on sale at a price of approx. 135 euros: “Most of our collections are timeless basics, like our white shirts”, although in the future they already have “as a new business plan to build on with more colorful and experimental styles, as we believe they Can be a coveted collector’s item”.
Today’s Best Selling Apparel ‘Arges Oversize Unisex’, a timeless staple that works for men and women of all sizes and ages. And they do it via the Internet, although this year they would like to start selling in physical stores as well. At present, he has sheets for the next three years.
This isn’t the only expansion step they’ve devised: “At first we started with the name ‘Archivist’, but for intellectual property reasons we haven’t been able to keep it, so we’ll change it to ‘Archivist’. ‘Marten’. With this change in mindset comes the time for more styles and more colors. We’ll be using more materials like tablecloths and towels.” As your portfolio of partner hotels expands, so will your manufacturing opportunities.
Its working model focused on sustainability will never change: “Our philosophy has to do with circularity and we always have it present in every design. Even when our materials are not recycled fabrics, we still have is Other ways to make it circular, For example, offering pieces for rent and producing very high quality clothing”.
fashion and environmental bias
Regarding the fashion sector and the way it works, in general, they assure that “the industry is certainly extremely harmful to people and the planet, and if we continue to produce and consume at this level, We will have a big problem, so we believe everyone should take responsibility and avoid fast fashion, Buy better and buy less”. To them, garbage is a design flaw: “The concept of ‘away’ in relation to waste does not exist. When something is thrown away, it has to go somewhere,” he specifies.
So Eugenie and Johannes’ approach is to spread the habit of conscious consumption: “We want to create a movement made up of people who enjoy high quality clothing, Durable, timeless, seasonal and genderless. And at least for now they are succeeding.