if we were to define Carmen Revirigo, We can say that he is a great executive. In fact, one of the most relevant in our country, as recognized by the Instituto de Empresa, ESADE and the Association of Women Entrepreneurs of Spain. But her role as an influential woman goes much further, as art is understood as a social commitment And a transformative tool capable of changing the world runs in his veins. “It’s in my DNA,” he says. And he has made her the center of his life. “Breakfast, Lunch and Dinner Art, I Venturesome“, he explains.
How do you go from being the top executive of a bigin’Broker, [fue directora de Aon Private Risk Management (APRM), una compaa lder en servicios de gestin de riesgos para grandes patrimonios] To become a prominent figure in the world of conservation?, we asked him. “Though I was immersed in the world of business, philosopher And this art They were always my great passion, and I felt something was missing. Writing the book ‘The Luck of Giving’ changed my life, it made me feel the need to express that sentiment.”
Member of the Cultural Committee of the Queen Sofia Spanish Institute in New York, author of three reference books – ‘The Luck of Giving’, ‘The Labyrinth of Art’ and ‘A Trip Along the Art Route’ – and columnist, chair of the Carmen Colia Foundation and is also the founder that she promotes Ibero-American Patron AwardAn initiative that recognizes the work of those who dedicate their time and their fortune to the promotion of the arts, which brings together key business leaders and “acts as an incubator for the new. custodian,
Since its foundation and through these awards, the Museum of goya rooms The Royal Academy of Fine Arts of San Fernando, the second most important collection of Aragonese masters in the world, after the one displayed by Prado Museum, As he tells us, in three years his foundation will donate 500,000 euros to the Royal Academy, because “it is the institution that receives the least funding,” he says, despite its cultural load. The first result of this preservation has made it possible to restore the paintings of francisco de goya and recover a symbolic space for its exhibition. What is your favorite work from that show? “How hard is it to choose… I will ‘La Tirana’, We haven’t reinstated it yet, but we will next year.”
“Giving charity bears fruit”
The act of conservation focuses on the life of the now Carmen Revirigo, Why the great fortune must remember the art, focused on transmitting it. “Donations have been put on hold for a few years, because the middle class can’t feed, so we have to focus on those who have the most on big companies. But it should never be imposed, we have to explain to them why it’s in their best interest to be custodian, they have to fell in love, Donating bears fruit and we should enable them to see it”, he assures. This is his way of bringing to Spain the “what works abroad, approach liberal Anglo-Saxon, to inspire and learn through Example,
She knows more than anyone what is done outside. “I spend 140 days a year traveling, because the arts are on the circuit New York, Basel, Berlin…, and to be aware you need to be inside. How do you manage to balance everything you do? “Wake up at five in the morning”, she admits, “is the time when I am able to write and be calm. In any case, I do nothing alone, one of my great Property Knows to surround himself with extraordinary people with the same passion as me”.
‘Lucky to give’
At this time one of his books in conversation, ‘Luck of giving’, Also placed in the center of the question. “You don’t have to wait for everything to be resolved with the conservation law; that would be great, but it’s not enough. You have to make people with more potential fall in love, broadcast them Happy to give, because that would make them better people and then they would above their companies. Society today does not understand success if there is no balance between individual prosperity and its ability to generate social well-being. An Entrepreneurial Mentor is Always Better felt it, bring the bill.”
In Spain, moreover, the paradox is that many philantropos They support very different causes, from health to the environment, but these do not include the arts. “It happens because it looks like something elitist, and this is not true, quite the opposite. There is nothing more human than art. and he does it from above, that’s his great Property And his feat. There is nothing more egalitarian”, he insists. Because art is “that pinch of tenderness that keeps us from living in haste, that Emotion Which we feel in front of a painting or when we meet ourselves. That feeling is art, and in sensitivity, enthusiasm, joy…, is equal to all of us. Emotionwho are our main Property,
For this reason, he assured that the museum “became new”. temples of God, the place where we affirm ourselves and feel all those feelings. And so it’s important to support the arts.”
- Spain needs a protectorate?
- There are great patrons here, but many more are needed, because we need to ‘export’ them, existing under the patronage of great international museums. How are we going to promote Spanish art to the world if we don’t have a significant presence in the three museums that are setting trends at the moment, the MoMA, the Metropolitan and the Tate Gallery?
- Are patrons necessary because things are not done well on a public level?
- In the US, museums are 92% self-sustaining with private funding; Here the Prado holds 25% of the public funds. I like that mixed formula, because it’s unrealistic to think that the state can completely assume funding, but that percentage ensures that conditions caused by the pandemic are addressed, which have reduced the workforce to other parts. forced to. The world and not here. Things go well in Spain, but we have to do better, so we need more patrons. This is not the only problem with art, but it is a problem that can be overcome.
- Who are the great protectors of our country?
- Many are very good. To name a few, an impeccable couple, Carolina Compostizo and her husband, Fernando Massavue, both head the Maria Cristina Massavue Peterson Foundation. Also Hortensia Roig, who is replacing Valencia, and Alicia Koplowitz, a great mentor; There would have to be many Alicias Koplowitz.
- Is Spain different? Why are those who donate part of their fortune sometimes maligned? the envy?
- This is something that does not happen outside our country. In the United States, philanthropists are the heroes, here they are interrogated and kept under suspicion, as was the case with Amancio Ortega. I don’t think it’s because of jealousy, but because of laziness, it’s a way to equalize from the bottom, easy because it doesn’t force you to try.
- Can we talk about the mentor profile?
- It is necessary to fall in love. Anyway, today everyone can become a patron of museums by becoming a friend. Contributing is very easy.
- Apart from being a patron, she is also an advisor to the collectors. How does one get started in the world of collecting?
- I recommend, but am always looking for a collector that has a protection profile. And everything always begins with a love of art and knowledge. You have to search, explore, visit museums and galleries… See more; It’s about training the eye.
passin How Carmen feels about what she does in every minute of the conversation. “You won’t understand life without what I do; it’s my way of contributing to a better world, my drop of water, heritage What do I want to leave,” he explains, reassuring that far from thinking about retiring, his work horizon is full. projects, In the short term, a television series on art and conservation for digital platforms, from the hand of gaston pavlovichone of the producers of the film Martin Scorsese ‘The Irish’. “I want it all”, he explains, but always, around art and Callia, “The foundation gives me life, it is my refuge, my peace. Giving visibility to young artists is the bomb, a satisfaction, I feel lucky to have given, this is the most beautiful part of art”.