Jean Damas (Paris, 1992) is a reflection of his generation. She became an icon before she turned 18, when thanks to a profile on the Skyrock platform similar to Photolog, Parisian girls came to her blog to find out where she bought her bags or where was his shirt from, An incident that still shocked and outraged those who saw an unknown woman garnering more followers than any major fashion headline.

Her shaggy bangs, her large brown eyes and her large lips, often painted red, attracted the attention of magazines such as Jallouis and brands such as Comme des Garrons, who posed as Simon Porte Jacquemus, an unknown at the time, for a collection. was used as French conquered half the world with his sexuality, thanks to the network, which he established a close friendship with Mediterranean fabric and air.

Your own brand: Rouge

But the phenomenon consolidated in 2016 when the daughter of a restaurant owner and a teacher launched a restaurant near the Bastille. Your own brand: Rouge, The first collection sold out in just two hours and the success since then has led its owner to open a store in the Forbes magazine list of the most influential young people and a 200-square-meter restaurant in the center of Paris. Along with ephemeral points of sale in Japan and California, collaborations with brands like Lancel or Melissa, and now a new beauty line: Les Filles en Rouge.

Damas, who had his first child at the age of 29 and seems to be living a dream life among the sidewalks of Paris and stone houses on the Mediterranean shores in the south of France, likes to say that his brand is not Trends sell, but a lifestyle. That’s named after the brand every year In honor of Rouge on her lipstick and its namesake je, reclaims the patterns that have become a benchmark in the streets of Paris: wrap dresses with length below the knee, midi skirts with printed flowers, retro blouses, flared jeans and high waists, Basket-type wicker bags in summer and winter.

The patterns are repeated each season, while the prints change, although the collection has gone from being a twenty pieces More than a hundred, always in small runs with the intention of not producing excess, and above all, to convince your customers that if they want something, it is better to buy it before it runs out, as is often the case. it happens. ,

magazine paris

This uneducated girl who I left high school at the age of 17 After suffering from what her psychologists defined as a class phobia, she was determined to continue modeling and her collaboration with an experienced stylist, Nathalie Dumix, who lived in a small house next to her father’s restaurant. C used to run a shop. Damas spent the afternoon serving as a mannequin and, paradoxically, Dumix is ​​now responsible for the style and construction of Rouge, where it has gained an international projection that with seventy cuts and productions made in France. His store was not acquired at that time.

Damas says that wandering through the upstate Paris without studying gave him a sense of impostor syndrome, but the truth is that his intellectual deficiencies have led to a dazzling rise among international fashion houses and the front lines of parades such as Dior or Stella McCartney. didn’t stop. ,

The success of Checkers, and its becoming the benchmark of the Parisian style, was not to be liked by all. Businessman counts on his social networks More than 1.5 million followersTwice as much as other ‘chic Parisian’ icons such as Ins de la Fresange or Caroline de Maigret, and, although she has decided to put aside her aspirations as an actress – she followed acting courses after leaving school – He had a dalliance in Guillaume Canet’s films, Things of the Age (2017), where he played a fashion journalist.

Garments between 90 and 180 euros

Although Made in France is not among the secrets to its success, the brand has been centralizing its production in Europe, particularly in Serbia, Romania, Portugal and Italy, plunging into a forced march search for more creations and clothing. Is. sustainableAs per market demand, the average price per garment is between 90 and 180 Euros.

That’s why they now want to change the lipstick line they launched in 2018, regrouping products and promoting the use of natural ingredients such as their new Visage Palette, which includes illuminator, blush and lipstickAll ready to apply with your fingertips.

The new beauty firm’s name responds to the label with which its music is identified on Instagram: Les filles en rouje, i.e. The Girls of Rouge. women include his friend, his sister, his mother, Many unknown girls he promises to meet on the street, but also actresses like Selena Gomez, Emmanuel Bart, La Sedoux or rossi de palmaWho starred in one of his advertising campaigns.

Fans of Almodvar Girls Style

The truth is that Damas is a self-confessed fan of Pedro Almodóvar’s girlish style, and many of his colorful and sensual dresses could have been worn by Penélope Cruz at Volver or by Angela Molina at Carne Tremula. In fact, the influencer, who often resorts to Mediterranean landscapes to recreate the atmosphere of her collection, has already used Seville as a Stage Photos of your area.

Now, her posts of leopard dresses are intertwined with images of her son’s feet, a newly Reformed model from the seventies dreaming through the French countryside. It is the natural evolution of an unknown Parisian who has turned her work and her life into a benchmark for the natural and elegant style of Parisian women, which continues to gain followers on both sides of the Atlantic.

And, surprise! fifty years later Brigitte Bardot And as Jane Birkin became a world reference in pop culture and fashion, it turns out that the French capital remains the cradle of icons with an incomparable vibe.