To do so, launch three new models (Terramar, Tavascan and Urban Rebel) between 2024 and 2025, when it will help SEAT reach over 15,000 million. Last year it was 2.2 billion.

• Herbert Dias “The cloth is not replacing the seat, but helping to make it more profitable”
• prototype This 100% Electric Urban Sports Car Is The Cupra UrbanRebel
• Deportivo Cupra Formentor VZ5, about 400 hp ‘Made in Spain’

SEAT has staked everything on the Cupra brand with sportier overtones, and four years after its presentation at Terramar, it has returned to this legendary circuit from the early 20th century to explain. your next steps. The first would be to expand its range with three more models by 2025.

Calendar is fixed with launch An SUV, the Terramar, in 2024 And that it will be built at the Audi factory in Hungary. It will be a derivative of the Audi Q5 Sportback, and will be 4.5 meters tall, top the Formentor in size, and have either combustion or plug-in hybrid versions with 100 kilometers of electrical autonomy. The Terramar will be the last model with a combustion engine that the Cupra offers, according to Griffiths. Same practice, reaching Cupra TvscanWhich will be made in Germany and will be 100% electric. Finally, the jewel in the crown will come in 2025: Urban Rebel The Little Urban of Seat’s sports brand.

flagship model in the brand

the latter is important because It will be the first of three announced – the others being the VW ID.2 and a koda – that will be built in Spain at the Cité Martorell within the electrification project of Volkswagen Group’s Spanish factories. (VW Navara in the Martorell itself and Landaben). To this should be added the implementation of a battery factory in Sagunto, with a total investment of 7,000 million by the German conglomerate.

2025 will be the year in which the brand will also refurbish its existing models: Ateca, Leon, The Formentor and Electric Born. If the data accompanies and in accordance with the Company’s forecasts, 5,000 million already this year, more than double the 2,200 million achieved in 2021. According to SEAT SA executive chairman Wayne Griffiths, Kapra is about to arrive Average million of units sold at Media Plazo.

80,000 cars in 2021…

This post will be of half a decade, because This year they will already exceed 150,000 units, down from just 80,000 in 2021. In its four years of life, the brand has crossed 200,000 accumulated deliveries. With the quality that almost half of them are from the Formentor, their first 100% of the models born under this standard.

If this progress continues, the target of selling half a million units per year could be achieved by the middle of the decade. This will be a boost to Seat’s business and its profitability. In the first sense, it should be borne in mind that the average income per car of Seat SA (including the Seat and Cupra brands) has increased annually by 18% in recent years; In 2021 it was at 17,000 euros. Kapra’s Progress stated that the ticket would exceed 25,000 euros. If this average rate is achieved in 2025 and 650,000 cars were sold between Kapra and Seat, the company would invoice 16,250 million that year.

International expansion

Everything happens on an international scale as well. Beyond the unrest in Israel and Australia, (it will open a cupboard garage in Sydney next month) Brand value goes through more to gain than to acquire large quantities, The quantum leap is to come from the US market. In this country, where the Volkswagen Group is bound to manufacture electric cars and where the VW brand’s reputation is affected by Dieselgate, the Cupra will be an option to generate income. In particular, if the deployment begins in areas such as California, where the Spanish brand has become known thanks to its establishment in Mexico.

simultaneously, In the new countries where it operates, Kapra will sell its cars directly and digitally without weaving any commercial networks.

act, with more than 600 guests It was chaired by the Minister of Transport, Mobility and Urban Agenda, Raquel Sánchez, the President of the Generalitat, Pere Aragon and the President of the Foral Community of Navarra, Mara Chivite. Other personalities also participated, such as Salvador Ila or José Montilla, former president of the Generalitat, and the Secretary General of the UGT, José María lvarez; As well as ambassadors of the Cupra brand such as Alexia Putelas, the 2021 Golden Ball, or Sal Cravioto or the president of FC Barcelona, ​​Jean Laporta.