The designer of the luxury Australian dress that Madrid women love: “Spanish women love fun and look beautiful”

the myth of founded by Unattainable fashion, sordid. Nikki Zimmerman It is the opposite: it is accessible You gentle Like she’s wearing a yellow sweater, because on the other side of the screen, it’s cold. He looks forward to moving to Madrid, where he has opened a store on 22-year-old Calle Serrano to enjoy the warmth and meet new people. not just because i think zimmermanAustralian luxury fashion brand she co-founded Sister SimoneSea “open and welcoming”, but because her business to her personal relationship has always given her the best experience: “Before, we used to travel a lot, and when we do, we return with friends.” The same ones who like to gather around good food and good wine. If we add to that “a nice dress”, Nikki says “she’s in heaven”.

Although he says that when he started his business at the age of 21, he had no idea anything like this would happen, the fun started quickly: He and his sister moved constantly; Later, the couple was joined by nikki’s husband, which is also part of the company. Children, in general, do not accompany them, although they also circle the family that oscillates between creativity and numbers, like the parents of Nicky and Simone. “I can’t tell you what it’s like to have a business that isn’t a family business,” Between smiles. “Ace It’s more fun. And it is not something trivial, but something important, something related to welfare,

Doctor

Zimmerman clarifies the nature of that connection, again highlighting how fashion plays a fundamental role in our state of mind. She experiences it herself in her day-to-day (“When people ask me what my personal style is, I always say how I feel that day”), and it’s something she needs to do with her business. Had to rethink about that too. “When Covid hit, we wondered whether we should change and make sweatpants, for example. But we agreed that We had to do what we do, because people were going to go out again, look at other people and get dressed as usual, i would like to go back feel beautiful And it’s a privilege to understand this and stay true to who we are.”

Simon Leciaso

That identity is more than recognizable: If you see Zimmerman apparel, you know it came from his workshops. Yes, skirts, jackets, suits, prints are of many types… common taste that has a lot to do with the so-called ‘boho chic’, but also with femininity Traditional but light. With fresh and simple. “The important thing for us is that we want to clothes that people can love, And for that you have to choose nice colors, nice clothes, nice cuts good ratioNikki explains. “You have to think about how the piece fits and how it moves, because the details are just as important to me as it is to the person wearing the garment. I make sure that they feel like they are buying something that will become part of their happy memories, For beautiful occasions, so when we design, there must be something special in everything. It’s a conversation that never stops in the design room: we’re very clear about what we want to do for our clients and we have a responsibility to themBecause clothes are expensive and we want them to be worth it and fall in love.” Wait a minute, are clothes really that expensive?

Simon Leciaso

“Not really,” he admits between laughs. “Not for me. I know that there are many hands behind making this kind of clothes, but sometimes people don’t understand it. This is a large and very elaborate process, with many people involved in making large quantities of clothing in great detail, so it is all very complicated. But fortunately, our community understands this and knows its value and that’s why We have very loyal customers. We’ve seen it again when we open in Madrid, something that’s coming from Australia is an incredible opportunity.”

Doctor

The new boutique confirms many things for this Australian who, she confesses, has worked tirelessly over the past few weeks to get the new store off the ground. resort collection (“Luckily my kids have grown up and didn’t care much”). the first is that “Spanish women are not much different from Australian women: they love fashion, fun, looking beautiful and they value it”. The second is that this shared aesthetic and hedonistic sensibility is what makes a good commercial thermometer: “We always have a lot of information for the international distribution channels we operate in, so We were very clear about the areas in which we did a good job, and we knew that Spain was one of them. And so it makes sense to open here. Also, experience tells me that you can know how a store is doing on an opening day basis, and the one in Madrid has done a great job. I look forward to seeing it in person.”

Simon Leciaso

This connection between points so far away from the planet puts on the table what it has been like to export such a distinctive and special style to all parts of the world, something that, as one might expect, has not always been easy. . “We were far from everything, we were never considered one of the great fashion capitals, the textile companies weren’t very developed … It was a very small industry and we did what we could.” But it’s been good, because when you’re exposed to so many stimuli, you can lose your focus and originality. For that, distance is a blessing, because in the office I am not aware of what is being proposed in Paris, but focused on the direction that matters to us, not trends, a movement or a color for the season with palette. It’s not my way of doing things, never has been, and I’d rather come up with an idea that both myself and my team feel connected to.”


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